The holiday season is on and many brands turn their focus on social media to advertise their products. We have the best ways to use Facebook for your benefit
Without a doubt the holiday season is extremely profitable. Most of us wait for the Christmas period to buy gifts for friends and family, even ourselves. But, sometimes we don’t know what to buy. That’s the point when brands can help us choose the perfect gift. And social media can help brands to promote their goods to consumers. And Facebook is one of the best platforms to reach big audiences and make a difference. Just follow the simple tips below and see your brand shine this holiday season
Make content for the most important dates
If you want to increase your holiday sales you upload content at the most key date. Besides Black Friday and Cyber Monday, Christmas and Chanukah are the most popular holiday. You can create your own list or use a management tool to schedule and organise the upcoming holidays and create the appropriate content.
Visual content is always a winner
Say a few things about your brand
You can use Facebook to talk about your business and what you have achieved this past year. You can either introduce some of your employees and invite them to share their stories. Sharing personal stories online can make your brand look more human and customers can connect with you
Create content that reflects emotion.
People connect with others in social media to communicate, get informed and sometimes share their emotions about certain matters. Many Facebook users show their emotions via Facebook’s reaction (love, laugh, wow, cry, and angry) from the Like button. That can be an asset for your business. Sharing emotional stories on your Facebook page can allow your audience to engage even more and can make people show their emotions. Promoting the holiday season with emotional videos or GIFs can help your brand.
Use Facebook Live for your events
If you are planning to host an extra special holiday event make sure to invite your Facebook followers. For example if you are organising a Christmas office party invite your followers to participate and introduce some of your stuff. During the event you have the opportunity to make your fans feel special. For example you can organize giveaways during the live broadcast, offer discounts and make a quick Q&A.
Include holiday offers and giveaways
Use Facebook’s ad tools to plan giveaways and offers for your fans. For example you can organize a giveaway and include your followers. You can ask them to share their favorite holiday photo or share their favorite Christmas song in order to participate. Also Facebook allows you to create an online or in-store offer to share on your business page.
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